Cuisine which reflects the cultural identity of the local community is one of the important factors contributing to tourism brand positioning. Therefore, building a strategy to promote Cao Bang cuisine to attract domestic and foreign tourists is necessary.
Food Specialties of Cao Bang
Cao Bang is not only famous for its
majestic natural scenery, but also attracts tourists with its typical
mountainous dishes. Traditional cuisine associated with the indigenous culture
of ethnic groups not only reflects their life and customs but also shows their
sophistication and ingenuity in preparation and combinations of natural
ingredients. Varying according to each season, dishes such as wild vegetables,
stream fish, black pork, and hill chicken are always fresh and rich in flavor.
A typical meal for receiving visitors normally includes 7-flavored roasted
duck, wild vegetable (Melientha Suavis Pierre) soup, smoked sausage, black
jelly or Mac Pup jelly. Leaf-fermented corn wine is indispensable during the
meal, which shows the friendliness and hospitality of the mountain people. Cao
Bang's products and food specialties like Xoi Tram Den (a delicious dish made from sticky rice
and black canarium fruit), Coong Phu, Banh Cuon, Che Lam, Ap Chao, Phja Den
Arrowroot vermicelli are in the top 100 food specialties and
gifts of Vietnam.
The space to enjoy cuisine is in harmony
with the beauty of folk art and culture such as on-stilt house culture and folk
songs. Markets and festivals are where the culinary culture of ethnic groups is
most clearly and vividly portrayed. In Cao Bang, visitors have the opportunity
to enjoy delicious and irresistibly attractive dishes. The unique features of
Cao Bang cuisine have been contributing to creating a unique and rich
Vietnamese cuisine.
Cao Bang's rustic street food including
Banh Ap Chao, crispy pâté bread, fragrant grilled chicken feet, Banh Duc, Banh
Te, Banh Cao Chang, etc always makes it unforgettable for those who have
enjoyed it. Just stop by any street food stalls, the journey to discover Cao
Bang street food will bring visitors interesting experiences.
With a harmonious combination of
traditional ethnic cuisine, street food and regional cuisine, Cao Bang has
favorable conditions to develop culinary tourism. Cao Bang has carried out many
practical measures to exploit and promote the beauty of culinary culture. Propaganda,
training and raising public awareness about promoting the value of traditional
products and specialties are also emphasized. Service quality, menu, food
hygiene and safety have been continuously improved to meet the needs of diners.
The Department of Culture, Sports and Tourism of Cao Bang province organized a
food contest named "delicious food of Cao Bang" to honor the
province’s gastronomy. The contest aimed of introducing the province’s
gastronomy, sharing experience in the field of chefs in the field while finding
unique dishes bearing the typical culture of the locality.
International visitors enjoy the local cuisine
In recent years, local branded culinary
products have not been able to fully develop their potential and have not made
a clear impression. Most of the dishes known to many tourists are only prepared
on a small scale at food stalls, restaurants, and accommodations that serve
food. The organization of specialized culinary activities such as culinary
cultural festivals and food fairs has not been paid attention to and
implemented on a large scale. In fact, currently, there is no "food
tour" in the province to specifically introduce Cao Bang's native cuisine
to tourists. In addition, self-sufficient tourists who are not in groups often
have to research culinary destinations on their own through the Internet and
social networks. Cao Bang cuisine still cannot "stand alone" from the
chain of tourism activities like many other provinces and cities.
To be able to form food tours with the
Cao Bang brand, it requires the participation of all levels, sectors,
businesses and the community. It is necessary to build a systematic culinary
communication strategy with unique characteristics and imprints, make use of
the application of digital technology platforms to promote culinary tourism,
and increase investment in designing food tour maps so that tourists can
explore Cao Bang cuisine for themselves. So, it not only helps diversify the
experience for tourists, but also contributes to realizing the goal of
developing tourism into a key economic sector of the province.